As a marketer, it is my job to find every avenue of possible success when attempting to reach a certain demographic. While there grey shades of ethics that can be utilized, I have found that it is often better to sticking what you feel, or are sure of, is an ethical way of doing business. However, if this is not going to be a concern for you there are plenty of Black Hat options that exist to take advantage of. When I opened my first Instagram profile, I found a service that would allow me to buy instagram followers. In the early months of development as I created a profile and a theme for the content that I was creating, I would buy likes in order to test the response that they would trigger within the community.